Words by Morna O'May - Head of Service - Scotland
Anti-ageing! It’s everywhere.
There’s lotions, potions, creams and make-up. Shampoo, moisturisers, face masks and toothpaste. There’s anti-ageing diets promoting superfoods, revitalising drinks, vitamins, herbal mixes, homeopathic remedies and juicing whilst at the same time we read the latest story about the oldest person on the planet reaching that age on wine, chocolate and a maverick attitude.
We’re told about anti-ageing exercises, treatments, laser surgery, sun lamps and cosmetic procedures. We’re advised on clothes, underwear, hairstyle, hair colour and even eyebrow shape.
There are books, magazines, DVDs, radio programmes, TV programmes, YouTube channels, Facebook pages, Twitter accounts, Snapchats, Instagram influencers, podcasts and blogs all dedicated to anti-ageing.
We can even go on retreats, workshops and seminars to learn, discuss and discover the best ways to beat ageing.
Ageing is a sign of survival - what’s the alternative? Not surviving? Not a great option. We need to celebrate having survived and realise that the wrinkles, the lines, the grey hairs are a mark of success, of having reached a point in life that is your new record and you beat that record every day by getting older day by day. A ‘personal best’ you might say.
Whilst there appears to be a huge industry in ‘ anti-ageing’ and there is a myriad of ways that are promoted to be able to ‘stay young’, it can’t be denied that we are, all of us, not staying young! And that surely is the point.
We are all getting older and that is a good thing, we should stop trying to defy ageing and, instead, live positively. Shake off the dreadful, negative, old age stereotypes and ask yourself what is so bad about ageing that it has created such an ‘anti’ industry?
Let’s all be pro-age and let’s call out and challenge all the age discrimination that exists out there which has led to this huge ‘anti-ageing’ phenomenon.
Let’s do it today.
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Contact the Elderly is a registered charity in England and Wales (1146149) and in Scotland (SC039377).
Company Number (07869142) Registered Office: 2 Grosvenor Gardens, London, SW1W 0DH
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